Research · field test · not indexed
28 famous logos through the pipeline.
Each logo was fetched from Wikimedia Commons as a 512-px PNG render (the file a designer hands you) and converted with the product defaults. Left: the PNG. Right: what we would ship. SVG was chosen for 23 of 28. Zoom in on the SVGs; the numbers are bytes on the wire (SVG after Brotli). Gradients, the Wikipedia globe and one serif wordmark are sent to AVIF by the fidelity rule — that is the rule working. Full table and conclusions: docs/research/famous-logos.md.
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Google 2015 logo
PNG · 26 KB 
SVG · 725 B Brotli · 7 paths SVG 1.9 KB raw → 725 B · PSNR 30.2 dB · SSIM 0.982 · AVIF 10 KB (PSNR 44) · WebP 17 KB · designer SVG 744 B
SVG is 14.2× smaller than AVIF and scales to any DPI
On a phone: ≈ 285 ms → 154 ms on Slow 4G · 11 % → 6 % of the 2.5 s LCP budget
Wikimedia Commons · Public domain · trademark of its owner
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Apple logo black
PNG · 15 KB 
SVG · 364 B Brotli · 1 path SVG 720 B raw → 364 B · PSNR 30.3 dB · SSIM 0.991 · AVIF 3.0 KB (PSNR 50) · WebP 9.4 KB · designer SVG 352 B
SVG is 8.3× smaller than AVIF and scales to any DPI
On a phone: ≈ 225 ms → 2 ms on Slow 4G · 9 % → 0 % of the 2.5 s LCP budget
Wikimedia Commons · Public domain · trademark of its owner
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Amazon logo
PNG · 20 KB 
SVG · 787 B Brotli · 7 paths SVG 2.0 KB raw → 787 B · PSNR 25.9 dB · SSIM 0.965 · AVIF 6.5 KB (PSNR 44) · WebP 15 KB · designer SVG 1.2 KB
SVG is 8.5× smaller than AVIF and scales to any DPI
On a phone: ≈ 254 ms → 154 ms on Slow 4G · 10 % → 6 % of the 2.5 s LCP budget
Wikimedia Commons · Public domain · trademark of its owner
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Microsoft logo (2012)
PNG · 12 KB 
SVG · 660 B Brotli · 12 paths SVG 1.5 KB raw → 660 B · PSNR 29.2 dB · SSIM 0.969 · AVIF 4.6 KB (PSNR 45) · WebP 9.5 KB · designer SVG 977 B
SVG is 7.2× smaller than AVIF and scales to any DPI
On a phone: ≈ 213 ms → 3 ms on Slow 4G · 9 % → 0 % of the 2.5 s LCP budget
Wikimedia Commons · Public domain · trademark of its owner
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Netflix 2015 logo
PNG · 12 KB 
SVG · 425 B Brotli · 8 paths SVG 1.1 KB raw → 425 B · PSNR 27.7 dB · SSIM 0.969 · AVIF 4.1 KB (PSNR 44) · WebP 7.9 KB · designer SVG 472 B
SVG is 9.8× smaller than AVIF and scales to any DPI
On a phone: ≈ 210 ms → 2 ms on Slow 4G · 8 % → 0 % of the 2.5 s LCP budget
Wikimedia Commons · Public domain · trademark of its owner
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Spotify logo with text
PNG · 24 KB 
SVG · 975 B Brotli · 16 paths SVG 2.5 KB raw → 975 B · PSNR 29.0 dB · SSIM 0.974 · AVIF 8.6 KB (PSNR 42) · WebP 17 KB · designer SVG 1.3 KB
SVG is 9.0× smaller than AVIF and scales to any DPI
On a phone: ≈ 274 ms → 155 ms on Slow 4G · 11 % → 6 % of the 2.5 s LCP budget
Wikimedia Commons · Public domain · trademark of its owner
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Logo NIKE
PNG · 7.6 KB 
SVG · 200 B Brotli · 1 path SVG 316 B raw → 200 B · PSNR 26.1 dB · SSIM 0.979 · AVIF 1.8 KB (PSNR 47) · WebP 5.2 KB · designer SVG 362 B
SVG is 9.5× smaller than AVIF and scales to any DPI
On a phone: ≈ 189 ms → 1 ms on Slow 4G · 8 % → 0 % of the 2.5 s LCP budget
Wikimedia Commons · Public domain · trademark of its owner
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Adidas Logo
PNG · 18 KB 
SVG · 560 B Brotli · 2 paths SVG 1.3 KB raw → 560 B · PSNR 26.0 dB · SSIM 0.973 · AVIF 4.5 KB (PSNR 45) · WebP 12 KB · designer SVG 732 B
SVG is 8.2× smaller than AVIF and scales to any DPI
On a phone: ≈ 244 ms → 3 ms on Slow 4G · 10 % → 0 % of the 2.5 s LCP budget
Wikimedia Commons · Public domain · trademark of its owner
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Coca-Cola logo
PNG · 42 KB 
SVG · 1.4 KB Brotli · 17 paths SVG 4.2 KB raw → 1.4 KB · PSNR 27.1 dB · SSIM 0.974 · AVIF 15 KB (PSNR 40) · WebP 29 KB · designer SVG 2.0 KB
SVG is 10.9× smaller than AVIF and scales to any DPI
On a phone: ≈ 363 ms → 157 ms on Slow 4G · 15 % → 6 % of the 2.5 s LCP budget
Wikimedia Commons · Public domain · trademark of its owner
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McDonald's Golden Arches
PNG · 26 KB 
SVG · 618 B Brotli · 2 paths SVG 1.8 KB raw → 618 B · PSNR 33.8 dB · SSIM 0.994 · AVIF 10 KB (PSNR 49) · WebP 20 KB · designer SVG 219 B
SVG is 17.2× smaller than AVIF and scales to any DPI
On a phone: ≈ 283 ms → 153 ms on Slow 4G · 11 % → 6 % of the 2.5 s LCP budget
Wikimedia Commons · Public domain · trademark of its owner
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IBM logo
PNG · 12 KB 
SVG · 1.1 KB Brotli · 52 paths SVG 3.2 KB raw → 1.1 KB · PSNR 26.8 dB · SSIM 0.960 · AVIF 5.9 KB (PSNR 43) · WebP 10 KB · designer SVG 764 B
SVG is 5.5× smaller than AVIF and scales to any DPI
On a phone: ≈ 212 ms → 155 ms on Slow 4G · 8 % → 6 % of the 2.5 s LCP budget
Wikimedia Commons · Public domain · trademark of its owner
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Intel logo (2020, dark blue)
PNG · 9.3 KB 
SVG · 638 B Brotli · 15 paths SVG 1.5 KB raw → 638 B · PSNR 26.3 dB · SSIM 0.976 · AVIF 2.3 KB (PSNR 46) · WebP 5.6 KB · designer SVG 858 B
SVG is 3.7× smaller than AVIF and scales to any DPI
On a phone: ≈ 198 ms → 153 ms on Slow 4G · 8 % → 6 % of the 2.5 s LCP budget
Wikimedia Commons · Public domain · trademark of its owner
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Tesla Motors
PNG · 31 KB 
SVG · 816 B Brotli · 15 paths SVG 2.5 KB raw → 816 B · PSNR 32.5 dB · SSIM 0.992 · AVIF 9.8 KB (PSNR 48) · WebP 20 KB · designer SVG 608 B
SVG is 12.3× smaller than AVIF and scales to any DPI
On a phone: ≈ 311 ms → 154 ms on Slow 4G · 12 % → 6 % of the 2.5 s LCP budget
Wikimedia Commons · Public domain · trademark of its owner
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X logo 2023
PNG · 17 KB 
SVG · 307 B Brotli · 1 path SVG 926 B raw → 307 B · PSNR 27.4 dB · SSIM 0.985 · AVIF 4.8 KB (PSNR 47) · WebP 11 KB · designer SVG 154 B
SVG is 15.9× smaller than AVIF and scales to any DPI
On a phone: ≈ 237 ms → 2 ms on Slow 4G · 9 % → 0 % of the 2.5 s LCP budget
Wikimedia Commons · Public domain · trademark of its owner
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Instagram logo 2016
PNG · 123 KB 
AVIF · 9.2 KB SVG 4.0 KB raw → 1.3 KB · PSNR 16.5 dB · SSIM 0.970 · AVIF 9.2 KB (PSNR 45) · WebP 14 KB · designer SVG 1.1 KB
trace not faithful enough (PSNR 16.5 dB, SSIM 0.970)
On a phone: ≈ 781 ms → 197 ms on Slow 4G · 31 % → 8 % of the 2.5 s LCP budget
Wikimedia Commons · Public domain · trademark of its owner
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YouTube Logo 2017
PNG · 12 KB 
SVG · 635 B Brotli · 7 paths SVG 1.5 KB raw → 635 B · PSNR 24.8 dB · SSIM 0.949 · AVIF 3.7 KB (PSNR 44) · WebP 8.9 KB · designer SVG 970 B
SVG is 6.0× smaller than AVIF and scales to any DPI
On a phone: ≈ 213 ms → 153 ms on Slow 4G · 9 % → 6 % of the 2.5 s LCP budget
Wikimedia Commons · Public domain · trademark of its owner
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Wikipedia-logo-v2
PNG · 187 KB 
AVIF · 15 KB SVG 37 KB raw → 11 KB · PSNR 24.9 dB · SSIM 0.911 · AVIF 15 KB (PSNR 37) · WebP 28 KB · designer SVG 24 KB
trace not faithful enough (PSNR 24.9 dB, SSIM 0.911)
On a phone: ≈ 1.1 s → 227 ms on Slow 4G · 44 % → 9 % of the 2.5 s LCP budget
Wikimedia Commons · CC BY-SA 3.0 · trademark of its owner
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Firefox logo, 2019
PNG · 160 KB 
AVIF · 12 KB SVG 4.3 KB raw → 1.4 KB · PSNR 19.9 dB · SSIM 0.946 · AVIF 12 KB (PSNR 45) · WebP 18 KB · designer SVG 2.0 KB
trace not faithful enough (PSNR 19.9 dB, SSIM 0.946)
On a phone: ≈ 969 ms → 211 ms on Slow 4G · 39 % → 8 % of the 2.5 s LCP budget
Wikimedia Commons · MPL 2 · trademark of its owner
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Mozilla logo
PNG · 11 KB 
AVIF · 2.3 KB SVG 2.6 KB raw → 953 B · PSNR 22.5 dB · SSIM 0.947 · AVIF 2.3 KB (PSNR 40) · WebP 3.3 KB · designer SVG 682 B
trace destroys fine detail (17 % of detailed regions below 16 dB — text or thin strokes); AVIF keeps it
On a phone: ≈ 209 ms → 162 ms on Slow 4G · 8 % → 6 % of the 2.5 s LCP budget
Wikimedia Commons · Public domain · trademark of its owner
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Slack Technologies Logo
PNG · 16 KB 
SVG · 762 B Brotli · 16 paths SVG 1.9 KB raw → 762 B · PSNR 26.1 dB · SSIM 0.976 · AVIF 4.7 KB (PSNR 43) · WebP 10.0 KB · designer SVG 682 B
SVG is 6.3× smaller than AVIF and scales to any DPI
On a phone: ≈ 231 ms → 154 ms on Slow 4G · 9 % → 6 % of the 2.5 s LCP budget
Wikimedia Commons · Public domain · trademark of its owner
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Airbnb Logo Bélo
PNG · 19 KB 
SVG · 696 B Brotli · 8 paths SVG 1.9 KB raw → 696 B · PSNR 31.4 dB · SSIM 0.980 · AVIF 8.4 KB (PSNR 46) · WebP 15 KB · designer SVG 1.0 KB
SVG is 12.3× smaller than AVIF and scales to any DPI
On a phone: ≈ 247 ms → 153 ms on Slow 4G · 10 % → 6 % of the 2.5 s LCP budget
Wikimedia Commons · Public domain · trademark of its owner
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Pepsi logo 2014
PNG · 53 KB 
SVG · 1.7 KB Brotli · 11 paths SVG 5.7 KB raw → 1.7 KB · PSNR 32.9 dB · SSIM 0.992 · AVIF 13 KB (PSNR 45) · WebP 25 KB · designer SVG 995 B
SVG is 7.5× smaller than AVIF and scales to any DPI
On a phone: ≈ 419 ms → 159 ms on Slow 4G · 17 % → 6 % of the 2.5 s LCP budget
Wikimedia Commons · Public domain · trademark of its owner
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BMW
PNG · 138 KB 
AVIF · 10 KB SVG 17 KB raw → 5.0 KB · PSNR 17.1 dB · SSIM 0.851 · AVIF 10 KB (PSNR 39) · WebP 20 KB · designer SVG 2.2 KB
trace not faithful enough (PSNR 17.1 dB, SSIM 0.851)
On a phone: ≈ 854 ms → 203 ms on Slow 4G · 34 % → 8 % of the 2.5 s LCP budget
Wikimedia Commons · Public domain · trademark of its owner
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Mastercard-logo
PNG · 28 KB 
SVG · 1.1 KB Brotli · 15 paths SVG 3.3 KB raw → 1.1 KB · PSNR 28.9 dB · SSIM 0.987 · AVIF 8.5 KB (PSNR 45) · WebP 16 KB · designer SVG 962 B
SVG is 7.9× smaller than AVIF and scales to any DPI
On a phone: ≈ 294 ms → 156 ms on Slow 4G · 12 % → 6 % of the 2.5 s LCP budget
Wikimedia Commons · Public domain · trademark of its owner
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Visa Inc. logo
PNG · 20 KB 
SVG · 695 B Brotli · 9 paths SVG 1.9 KB raw → 695 B · PSNR 29.3 dB · SSIM 0.983 · AVIF 8.2 KB (PSNR 44) · WebP 15 KB · designer SVG 566 B
SVG is 12.1× smaller than AVIF and scales to any DPI
On a phone: ≈ 253 ms → 153 ms on Slow 4G · 10 % → 6 % of the 2.5 s LCP budget
Wikimedia Commons · Public domain · trademark of its owner
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Google Chrome icon (February 2022)
PNG · 52 KB 
SVG · 1.1 KB Brotli · 10 paths SVG 4.1 KB raw → 1.1 KB · PSNR 31.9 dB · SSIM 0.991 · AVIF 9.8 KB (PSNR 45) · WebP 19 KB · designer SVG 443 B
SVG is 8.5× smaller than AVIF and scales to any DPI
On a phone: ≈ 415 ms → 156 ms on Slow 4G · 17 % → 6 % of the 2.5 s LCP budget
Wikimedia Commons · Public domain · trademark of its owner
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Target Corporation logo (vector)
PNG · 32 KB 
SVG · 1007 B Brotli · 4 paths SVG 3.2 KB raw → 1007 B · PSNR 32.9 dB · SSIM 0.993 · AVIF 7.3 KB (PSNR 46) · WebP 14 KB · designer SVG 135 B
SVG is 7.4× smaller than AVIF and scales to any DPI
On a phone: ≈ 315 ms → 155 ms on Slow 4G · 13 % → 6 % of the 2.5 s LCP budget
Wikimedia Commons · Public domain · trademark of its owner
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Rust programming language black logo
PNG · 27 KB 
SVG · 1.1 KB Brotli · 1 path SVG 2.8 KB raw → 1.1 KB · PSNR 27.5 dB · SSIM 0.983 · AVIF 6.4 KB (PSNR 46) · WebP 18 KB · designer SVG 484 B
SVG is 5.6× smaller than AVIF and scales to any DPI
On a phone: ≈ 286 ms → 156 ms on Slow 4G · 11 % → 6 % of the 2.5 s LCP budget
Wikimedia Commons · CC BY 4.0 · trademark of its owner
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Logos are trademarks of their respective owners and appear here only as inputs to a technical comparison. Source files and licences are linked on each card; nothing on this page is used by the product itself.